SPINS Pulse

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SPINS RETAIL SCAN — 4-WEEK PULSE

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PULSE HIGHLIGHTS

What mattered this period

Auto-generated from velocity outliers, channel rollups, and competitive movement.

CHANNEL BREAKDOWN

MUD\WTR sales by channel

Latest 4-week period vs. prior 4-week period, MUD\WTR only.

VELOCITY OUTLIERS — UP

SKUs running hot

Weekly $/store selling above the trailing 16-week baseline by more than ±15%. Sorted by $ at stake.

Brand SKU Retailer $/wk/store vs baseline $ impact
VELOCITY OUTLIERS — DOWN

SKUs running cold

SKUs falling below trailing baseline. These are the early warnings — investigate before next month's data.

Brand SKU Retailer $/wk/store vs baseline $ impact
COMPETITIVE LANDSCAPE

MUD\WTR vs watchlist

Brand-level dollar sales, latest period vs prior. Whose share is moving.

Brand Channel Latest $ Prior $ % change
TOP MOVERS — MUD\WTR

Biggest period-over-period shifts

Largest dollar changes between latest and prior 4-week period for MUD\WTR SKUs.

SKU Retailer Latest $ Prior $ $ change % change
WELLNESS BENCHMARK — SUPPLEMENTS CATEGORY

Where the wellness/mushroom brands sit

SPINS classifies MUD\WTR under coffee. Most direct DTC-style wellness competitors (Four Sigmatic elixirs, Onnit, Host Defense, Apothekary, etc.) get tracked in the supplements category instead. This is a 52-week trailing view across MULO + Drug + Natural Expanded — different cadence than the 4-week pulse above, but the only way to see them.

Brand 52-week $ Prior year $ YoY change
WELLNESS BY CHANNEL

Where each brand wins

Top brand × channel combinations, ranked by 52-week dollar sales.

Brand Channel 52-week $ YoY change